How Shop Fittings Affect Store Image

January 30, 2017

The presentation of retail spaces using shop fitting have an effect on shoppers, for good or bad. The use and placement of fixtures and fittings in grocery stores, and all types of retail shops, entice shoppers’ interest or disinterest very quickly. That is why it is crucial for shop owners to create a store environment that effects the store’s image positively, to entice customers’ interest as they enter and exit. To accomplish this, it is necessary for shop owners and managers to understand how individual shoppers interact with a store’s surroundings.

Much effort is involved in creating a store’s ambiance. Architects and professional shop fitter help design plans to map-out how shoppers will be directed around shop fittings, such as shelving, bins, and display tables, in a way to impressive, entice, and stimulate customer interest.

Examples of how Shop Fittings Affect Store Image

There are many successful retail outlets and grocery stores to use as examples of how shop fittings effect a store’s image in a positive way. Basically, visual layout is paramount, as it not only stimulates the interest of shoppers, but it keeps them in the store for longer, which equates to increased sales. One of the main keys to increase customer interests is by displaying new popular products that are in demand near the entrance and checkout areas of the store.

In this way, customers begin and end their shopping experience with a positive impression of the retail store. To best accomplish this smaller, mobile displays are used, such as two tier merchandise units, to display attractive new products near shop entrances and exits.

Two Tier Merchandising Units Ideal for Product Displays

If you are a shop manager, and you want to increase your store’s presentation and image, with your customers, then consider using strategically placed two tier merchandising units, placed near the entrance and at checkout lanes. These diverse merchandising units are ideally used to display small popular items that your customers can easily grab and place in their shopping trolley or basket as they shop.

Unlike large fixed shelving, these multilevel mobile merchandising displays can be loaded with products that compliment other related items sitting on larger table displays, which gives shoppers the impression of a well-stocked store that offers variety. While attractive shop fitting plays a vital role in developing a store’s image, so do new shopping trolleys and baskets, all of which you can find at SOS Retail Sales.

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SOS Retail Sales
16 Brett Drive, Carrum Downs Vic 3201
Ph: 1300 131 383
Fax: 03 9775 0733

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SOS Maintenance Services Pty Ltd
1/6 Smoothy Place, Arndell Park NSW 2148
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