Two-Tier Merchandise Units and How They Can Add Visual Appeal to Quick On Sale Items

December 15, 2020

Owners of retail stores or supermarkets find ways to make their establishment appealing for the people. As soon as they have attracted customers, they must subsequently make sure that these same people would come back and encourage them to promote the establishment to their families, friends, and others. All these actions are vital to make the operations of these establishments effective and sustainable.

The performance of previously mentioned establishments heavily relies on the total amount of sales that they can obtain whenever they operate. Hence, they prioritise on making their offerings desirable and appealing for customers, which can be done through effective visual merchandising.  

Principles behind Effective Visual Merchandising

Visual merchandising is a marketing practice that utilises different elements of an establishment to attract the attention of customers. This specific marketing practice intends to generate sales as well as leave lasting impressions to customers.

An establishment that can utilise visual merchandising effectively can provide sound brand reflection, obtain more shoppers and customers, and boost overall sales. Reflection on the brand can be seen effectively if a store remains consistent with the way it shows and arranges products or serves customers. Obtaining shoppers and customers can likewise be done if the store offers a shopping experience that is convenient and seamless. Finally, boosted overall sales can still be experienced by customers through numerous sale offerings, promotions, and improvements over the establishment.

With retail stores and supermarkets, part of their effective visual merchandising is the placement of products. With specialised shelving units, they can easily add visual appeal to items that are being sold.

Two-Tier Merchandise Units Boost Visual Appeal

One specialised shelving unit that can boost visual appeal to quick sale items is the two-tier merchandise unit. Two-tier merchandise units are intended to hold and showcase items that are on sale. Practically, these units can be situated on the middle aisle, near shop entrances, and store exits, which are places that can easily attract customers from restoring to last-minute purchases before checking out the items.

What makes two-tier merchandise units special is that they can display a wide array of interesting products as opposed to single bin merchandising units. Additionally, as customers spot some items on these units, a lot of them can be easily encouraged to roam around again the establishment just to find similar or related items. As long as they are installed on the right locations, the sole presence of two-tier merchandise units can significantly boost the total amount of sales a store can obtain. 

Influencing the purchasing habits and decisions of your customers is somehow important when it comes to visual merchandising. With two-tier merchandise units, you can easily obtain sales and boost store performance without spending a lot of money. After all, they are versatile and affordable. 

Boost Store Sales Revenue with SOS Retail Sales

To gain access to high-quality two-tier merchandise units, feel free to contact us at SOS Retail Sales. We represent over 50 years of service to the retail industry, specialising in retail equipment maintenance and manufacture. We have continued to expand our business to specialise in supplying new equipment into the retail sector and fitness industry. The company has grown to offer services nationally.

 

Head Office VIC

SOS Retail Sales
16 Brett Drive, Carrum Downs Vic 3201
Ph: 1300 131 383
Fax: 03 9775 0733

NSW Office

SOS Maintenance Services Pty Ltd
1/6 Smoothy Place, Arndell Park NSW 2148
Ph: 1300 131 383

Email: [email protected]