Regulate Traffic Flow in Supermarkets with the Help of Customised Shopfittings and Trolley Bays

September 20, 2019

Supermarkets are specially designed from the ground up to be as efficient as possible, this is especially true when it comes time to plan the layout of supermarkets. The ultimate goal in planning the layout of supermarkets is to create customer traffic flow in a way that directs shoppers to desired display areas, and to eventually guide them to the checkout counters in an orderly manner.

Instead of placing shopping trolley bays right inside the entrance of supermarkets, install them off to one side near featured products to maximise exposure of your promotional material and information about current in-store sales. In this way, trolley bays become the starting point of your customers’ shopping experience, and by placing them near promotional materials, shoppers are better informed about the products your store is offering.

It is possible to effectively regulate traffic flow in supermarkets with the help of customised shopfittings and trolley bays. When positioned properly, shopfittings and trolley bays can direct shoppers to where you want them to go, and in the process garner their interest in products that can lead to additional sales.

By studying various successful store layouts, and analysing the way shoppers move through your supermarket, strategically placed customised store shopfittings, such as supermarket isle racks, centre racks, shelving, and island display racks are ideal for improving customer traffic flow.

Direct Customer Traffic Flow to Your Products

The placement of shopfittings and indoor trolley bays can direct your customers along their shopping path from the moment they enter the store, grab a shopping, and begin traversing down your isles of products. If there are areas of your store customers rarely go, then customised shopfittings can be designed and built to steer shoppers towards those areas.

If there are spaces in your supermarket where customers tend to leave quickly, then customised shelving can be made to display your products in a more appealing fashion. Certain products may need to be displayed on shelving at a certain height, or on a separate display shop fitting. Customising supermarket shopfittings in a way that better displays the products you place on them helps shoppers to discover items they want, and it is an ideal way to best feature promotional products too.

Custom designed stainless steel check-out counters can be fabricated to better accommodate customers during the checkout process. Customised guard rails and hand rails can also be placed near exits, check-out counters, and in spaces inside and outside of the store to help regulate traffic flow and to prevent shopping trolleys from entering areas designated off-limits.

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SOS Retail Sales
16 Brett Drive, Carrum Downs Vic 3201
Ph: 1300 131 383
Fax: 03 9775 0733

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SOS Maintenance Services Pty Ltd
1/6 Smoothy Place, Arndell Park NSW 2148
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